Explain the role of the database in direct marketing. What are the key applications for an international
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Explain the role of the database in direct marketing. What are the key applications for an international airline wishing to use its customer records for marketing?
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A database is crucial in direct marketing because it aids in managing data related to customers This is essentially the heart of direct marketing as i...View the full answer
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Related Book For 
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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