Compare and contrast the analytical needs of a direct marketer in charge of a businesstobusiness car rental

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Compare and contrast the analytical needs of a direct marketer in charge of a business‑to‑business car rental firm and a brand manager of a soft drink.

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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Compare and contrast the analytical needs of a direct marketer in charge of a businesstobusiness car rental

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In direct marketing the end goal is often to get the customer to take immediate action such as making a purchase signup an account or request more information On the other hand brand management genera...View the full answer

Principles Of Direct Database And Digital Marketing

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