Critically assess the role of expectations in defining and measuring service quality.

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Principles Of Services Marketing

ISBN: 9780077152345

7th Edition

Authors: Adrian Palmer

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Question Posted: Jan 27, 2024 10:07 PM

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Critically assess the role of expectations in defining and measuring service quality.

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Expectations play a significant role in defining and measuring service quality They set the perceived service standards that customers anticipate befo...View the full answer

Principles Of Services Marketing

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