Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider.
Question:
Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider. Assume the objective of the communications strategy is to attract new customers.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
Question Posted: