Identify one advertisement (or other means of communications) aimed mainly at managing consumer behavior in the (a)
Question:
Identify one advertisement (or other means of communications) aimed mainly at managing consumer behavior in the
(a) choice,
(b) service encounter, and
(c) postconsumption stage. Explain how they try to achieve their objectives and discuss how effective they may be.
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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