Imagine you have been hired as a consultant to give advice to The Palace Hotel. Consider the

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Imagine you have been hired as a consultant to give advice to The Palace Hotel.

Consider the options for the hotel based on the four attributes in the positioning charts (Figures 3.14 and 3.15). What actions do you recommend The Palace take?

Explain your recommendations.

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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