Travel agencies are losing business to passengers booking their flights directly on airline websites. Identify possible focus

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Travel agencies are losing business to passengers booking their flights directly on airline websites. Identify possible focus options open to travel agencies wishing to develop new lines of business that would make up for the loss of airline ticket sales.

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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