Know the key elements of a positioning strategy (i.e., STP), and explain why these elements are so
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Know the key elements of a positioning strategy (i.e., STP), and explain why these elements are so crucial for service firms to apply.
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Muhammad Umair
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Related Book For 
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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