Understand how the c ustomer, c ompetitor, and c ompany analysis (i.e., the 3 Cs) helps to
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Understand how the c ustomer, c ompetitor, and c ompany analysis
(i.e., the 3 Cs) helps to develop a customer-driven services marketing strategy
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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