Understand how the c ustomer, c ompetitor, and c ompany analysis (i.e., the 3 Cs) helps to

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Understand how the c ustomer, c ompetitor, and c ompany analysis

(i.e., the 3 Cs) helps to develop a customer-driven services marketing strategy

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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