Review IBMs annual report, www.ibm.com/annualreport, recent quarterly reports, www.ibm.com/investor, and other information on its website describing its

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Review IBM’s annual report, www.ibm.com/annualreport, recent quarterly reports, www.ibm.com/investor, and other information on its website describing its different businesses. What conclusions do you draw about future opportunities in different markets? What do you see as competitive threats?

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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