Select three different service industries, one each for people-processing, possession-processing and information-based services. For each, assess the
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Select three different service industries, one each for people-processing, possession-processing and information-based services. For each, assess the five globalization drivers and their impact on these three industries.
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Related Book For 
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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