Think of three services you buy or use either mostly or exclusively via the Internet. What is
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Think of three services you buy or use either mostly or exclusively via the Internet.
What is the value proposition of this channel over alternative channels (e.g., phone, mail, or branch network)?
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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