What are the approaches firms can take to create new services?

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Essentials Of Services Marketing

ISBN: 9781292089959

3rd Edition

Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew

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Question Posted: Mar 18, 2024 03:07 AM

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What are the approaches firms can take to create new services?

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Firms can employ various approaches to create new services each tailored to their specific industry market resources and objectives Here are several common approaches firms can take to innovate and de...View the full answer

Essentials Of Services Marketing

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