How can brands be used to tier service products?

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Essentials Of Services Marketing

ISBN: 9781292089959

3rd Edition

Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew

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Question Posted: Mar 18, 2024 03:07 AM

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How can brands be used to tier service products?

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Tiering service products involves categorizing them into different levels or tiers based on factors such as features pricing and target market Brands ...View the full answer

Essentials Of Services Marketing

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