How is branding used in services marketing? What is the distinction between a corporate brand such as
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How is branding used in services marketing? What is the distinction between a corporate brand such as Marriott and the names of its various inn and hotel chains?
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Branding plays a crucial role in services marketing by shaping perceptions establishing differentiation and building trust and loyalty among customers ...View the full answer
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Related Book For 
Essentials Of Services Marketing
ISBN: 9781292089959
3rd Edition
Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew
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