What conclusions do you draw about yourself and the firms in Exercise 3? How could each of

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What conclusions do you draw about yourself and the firms in Exercise 3? How could each of these firms avoid your defection? What could each of these firms do to avoid defections of customers with a profile similar to yours in the future?

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Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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