What roles do personal selling, advertising, and public relations play in (a) attracting new customers to visit
Question:
What roles do personal selling, advertising, and public relations play in (a)
attracting new customers to visit a service outlet and
(b) retaining existing customers?
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Related Book For 
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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