Which strategy for entering a new international market should (a) an architectural design firm, (b) an online

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Which strategy for entering a new international market should

(a) an architectural design firm, 

(b) an online discount broker, and

(c) a satellite TV channel consider, and why?

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Essentials Of Services Marketing

ISBN: 9781292089959

3rd Edition

Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew

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