Examine the positioning strategy of two or more ride-sharing platforms in your home market. How differentiated is

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Examine the positioning strategy of two or more ride-sharing platforms in your home market. How differentiated is their positioning with regards to riders and drivers? Propose an improved positioning strategy for one of the firms.

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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Examine the positioning strategy of two or more ride-sharing platforms in your home market. How differentiated is

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Positioning Strategies of Lyft and Ola A Comparative Analysis Both Lyft and Ola operate in large and diverse marketsbut their positioning strategies s...View the full answer

Essentials Of Services Marketing

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