Why is it that it is usually more cost effective to market to an existing customer than

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Why is it that it is usually more cost effective to market to an existing customer than to acquire a new customer? Can you think of any business situations where this may not be true?

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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Why is it that it is usually more cost effective to market to an existing customer than

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Marketing to an existing customer is usually more costeffective than acquiring a new customer for several reasons 1 Lower Acquisition Costs Acquiring ...View the full answer

Principles Of Direct Database And Digital Marketing

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