1. Does your company use marketing scorecards in judging performance? What marketing measures are included in your...

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1. Does your company use marketing scorecards in judging performance? What marketing measures are included in your marketing scorecard? What measures should be added?

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Kotler On Marketing How To Create Win And Dominate Markets

ISBN: 978-1476787909

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 15, 2024 05:03 AM

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1. Does your company use marketing scorecards in judging performance? What marketing measures are included in your marketing scorecard? What measures should be added?
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1. Does your company use marketing scorecards in judging performance? What marketing measures are included in your...

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Kotler On Marketing How To Create Win And Dominate Markets

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