1. What word does your brand own? Write down words triggered by your brand name. Circle the...

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1. What word does your brand own? Write down words triggered by your brand name. Circle the favorable words, and put a square around the unfavorable words. Underline the words that are favorable but not widely known. Double underline the words that are unique to your company. What word or phrase would you like your brand to own?

2. Are you satisfied with your brand logo and brand slogan? Can you suggest a better logo and slogan? Does your company have a powerful visual identity?

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