2. Generate a list of three or more focused issues that your company might care about. Discuss...

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2. Generate a list of three or more focused issues that your company might care about. Discuss the pros and cons of adopting each possible focused issue.Which would make the most sense for your type of company to support?

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Market Your Way To Growth : 8 Ways To Win

ISBN: 9780814436462

1st Edition

Authors: Kotler, Philip; Kotler, Milton

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