2. In using Exhibit 11 on business firms in transition, did your business appear basically in the...

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2. In using Exhibit 1–1 on business firms in transition, did your business appear basically in the

“then” column or the “now” column? Which

“now” practices would make more sense for your company to adopt?

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Kotler On Marketing How To Create Win And Dominate Markets

ISBN: 978-1476787909

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 15, 2024 05:03 AM

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2. In using Exhibit 11 on business firms in transition, did your business appear basically in the then column or the now column? Which now practices would make more sense for your company to adopt?
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2. In using Exhibit 11 on business firms in transition, did your business appear basically in the...

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Kotler On Marketing How To Create Win And Dominate Markets

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