3. Does your business unit operate on the mass market level, the segment level, the niche level,...

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3. Does your business unit operate on the mass market level, the segment level, the niche level, or the individual customer level? Is this still the right level given the current and future marketplace?

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Kotler On Marketing How To Create Win And Dominate Markets

ISBN: 978-1476787909

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 15, 2024 05:03 AM

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3. Does your business unit operate on the mass market level, the segment level, the niche level,...

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Kotler On Marketing How To Create Win And Dominate Markets

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