3. Explain why there are significant differences in the way that different types of consumers respond to
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3. Explain why there are significant differences in the way that different types of consumers respond to the sustainability agenda, and why understanding those differences is helpful for sustainability marketers.
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Related Book For 
Sustainability Marketing A Global Perspective
ISBN: 9781119966197
2nd Edition
Authors: Frank Martin Belz, Ken Peattie
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