6. To what extent are you able to justify the marketing budget by showing the rate of...

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6. To what extent are you able to justify the marketing budget by showing the rate of return on marketing investment?

Otherwise, what arguments do you present to justify your budget request?

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Market Your Way To Growth : 8 Ways To Win

ISBN: 9780814436462

1st Edition

Authors: Kotler, Philip; Kotler, Milton

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