A large U.S.-based shoe manufacturer is negotiating with a company in Brazil to make a new line

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A large U.S.-based shoe manufacturer is negotiating with a company in Brazil to make a new line of sneakers.

The manufacturer wants a high quality shoe at a reasonable cost but is concerned that the Brazilian workers will be underpaid and asked to work long hours in unpleasant conditions. Develop a stakeholder analysis matrix similar to that in Exhibit 3.5 to assess the impact of this decision on the relevant stakeholders.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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