A retail store places an ad in the local newspaper for capri pants. The sales of the

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A retail store places an ad in the local newspaper for capri pants. The sales of the featured pants increase significantly for the next two weeks; sales in the rest of the sportswear department go up as well. What do you think are the short- and long-term objectives of the ad? Justify your answer.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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