As an intern for Michelin tires, you have been asked to develop an IMC budget. The objective
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As an intern for Michelin tires, you have been asked to develop an IMC budget. The objective of the IMC strategy is to raise Michelin’s market share by 5 percent in the United States in the next 18 months. Your manager explains, “It’s real simple; just increase the budget 5 percent over last year’s.” Evaluate your manager’s strategy.
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Kirti Kaushal
Having experience of more than 10 years is good enough to coach my students. Currently, I am working as an active supervisor of ACCA students. In my career, I helped students in financial accounting, management accounting, cost accounting, financial reporting, taxation, and audit. I also helped students publish their articles or papers in good journals. I also helped students with thesis and objective writing.
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