As a brand manager taking over a sponsorship held by a direct competitor, what might be done

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As a brand manager taking over a sponsorship held by a direct competitor, what might be done to mitigate the infuence of spontaneous recovery of the old sponsor?

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Sponsorship In Marketing Effective Partnerships In Sports, Arts And Events

ISBN: 9780367343446

2nd Edition

Authors: T. Bettina Cornwell

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Question Posted: Oct 10, 2024 02:01 AM

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As a brand manager taking over a sponsorship held by a direct competitor, what might be done

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Sponsorship In Marketing Effective Partnerships In Sports, Arts And Events

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