What kinds of sponsorships might be best in developing employee identifcation with the employing organization?

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Sponsorship In Marketing Effective Partnerships In Sports, Arts And Events

ISBN: 9780367343446

2nd Edition

Authors: T. Bettina Cornwell

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Question Posted: Oct 10, 2024 02:01 AM

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As a brand manager taking over a sponsorship held by a direct competitor, what might be done to mitigate the infuence of spontaneous recovery of the old sponsor?
Of the citizenship behaviors following from feeling organization identifcation with ones employer, which might sponsorship more readily develop?
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What kinds of sponsorships might be best in developing employee identifcation with the employing organization?

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Sponsorship In Marketing Effective Partnerships In Sports, Arts And Events

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