Consider the last purchase you made on sale. How did you use external and internal reference prices

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Consider the last purchase you made on sale. How did you use external and internal reference prices to determine the product’s value? Do you believe the external reference price was deceptive? Why or why not?

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jun 06, 2024 01:18 AM

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Consider the last purchase you made on sale. How did you use external and internal reference prices

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Marketing

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