Prices can vary depending on the market being served. Because Dell sells its computers directly to consumers

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Prices can vary depending on the market being served. Because Dell sells its computers directly to consumers all around the world, the Dell Web site makes it easy to compare prices for various markets.

Go to www.dell.com. Begin on the Dell USA site and determine the price of a Dimension 3000 desktop computer. Next go to the Dell United Kingdom Web site and another country of your choice to find the price of the same computer. (If you need to convert currency to U.S. dollars, go to www.xe.com.) How does the price of the desktop computer vary? What would account for these differences in price?

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Related Book For  book-img-for-question

Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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