Considering the three approaches to evaluationnon-compensatory, compensatory and hybrid, what are the advantages and disadvantages of each?
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Considering the three approaches to evaluation—non-compensatory, compensatory and hybrid, what are the advantages and disadvantages of each?
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Sponsorship In Marketing Effective Partnerships In Sports, Arts And Events
ISBN: 9780367343446
2nd Edition
Authors: T. Bettina Cornwell
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