Go to the Web site for the Gallup Organization (www. gallup.com), which administers public opinion polls. Search

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Go to the Web site for the Gallup Organization (www.

gallup.com), which administers public opinion polls.

Search the site for results from any recent survey that is available for free. Print out the results. Identify the objective(s) of the survey. Discuss one of the major findings, and provide an interpretation of the data.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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