Visit the Eopinions.com Web site (www.eopinions.

com), a clearinghouse for consumer reviews about different products and services. Think of a particular business with which you are familiar, and review the ratings and comments for that business. Discuss the extent to which this site might be useful to a marketer for that company who needs to gather market research about the company and its competitors.

Identify the type of research this process involves—

secondary or primary? Exploratory or conclusive?