Microsoft spends millions of dollars each year on advertising for many different purposes. Using the 2

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Microsoft spends millions of dollars each year on advertising for many different purposes. Using the 2

× 2 matrix in Exhibit 18.2, provide an example of how it might design a campaign for each type of ad.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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