Suppose you have just been hired by a jewelry manufacturer as a marketing consultant. The manufacturer has

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Suppose you have just been hired by a jewelry manufacturer as a marketing consultant. The manufacturer has been making private-label jewelry for 75 years but is thinking about developing its own brand of jewelry. Discuss the advantages and disadvantages of such a strategy.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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