The Chicago Marathon is cobranded with LaSalle Bank (www.chicagomarathon.com). What are the benefits and potential liabilities of

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The Chicago Marathon is cobranded with LaSalle Bank (www.chicagomarathon.com). What are the benefits and potential liabilities of such a partnership from each group’s point of view?

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jun 06, 2024 01:18 AM

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The Chicago Marathon is cobranded with LaSalle Bank (www.chicagomarathon.com). What are the benefits and potential liabilities of

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Marketing

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