What is a trade area? What has happened to the trade area for small and medium-sized retailers

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What is a trade area? What has happened to the trade area for small and medium-sized retailers since the emergence of widespread usage of the Internet as a channel for serving current and potential customers?

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

Question Posted: Jun 06, 2024 01:18 AM

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What is a trade area? What has happened to the trade area for small and medium-sized retailers

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Marketing

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