Some argue that retailers can be eliminated from the distribution channel because they only add costs to

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Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this perspective?

Is it likely that consumers will make most purchases directly from manufacturers in the near future? Provide justification for your answers.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jun 06, 2024 01:18 AM

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Some argue that retailers can be eliminated from the distribution channel because they only add costs to

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Marketing

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