Where do (a) marketing synergies and (b) R&Dmanufacturing synergies appear when using the synergy analysis framework? AppendixLO1

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Where do

(a) marketing synergies and

(b) R&D–manufacturing synergies appear when using the synergy analysis framework?

AppendixLO1

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Marketing

ISBN: 9780073529936

10th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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