You have been asked to identify various strategies for segmenting a market, which then will be used

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You have been asked to identify various strategies for segmenting a market, which then will be used to choose one strategy for your sporting goods shop.

List and discuss each of the overall strategies that can be used to develop a segmentation approach.

Provide an example of each of the four strategies the sporting goods shop might use.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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