1 What are the service concepts for the members, the society golfer and the wedding function guests?...

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1 What are the service concepts for the members, the society golfer and the wedding function guests?

What are the potential confl 1 How would you classify yourself and your colleagues/friends in terms of your customer attitude to a particular service? Could everyone be converted into Allies and if so, how?

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Service Operations Management Improving Service Delivery

ISBN: 9780273740483

4th Edition

Authors: Robert Johnston, Graham Clark, Michael Shulver

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