11. True or False.

(a) The correct sequences of the steps involved in successfully bringing a new product to the market are product evaluation, product design, prototyping and development planning and marketing.

(b) A well-designed product tends to combine the different qualities such as usable, desirable and profitable.

(c) Product development is inherently a collaboration activity, involving both internal groups and external groups.

(d) The main objective of the product design is to maximize the complexity to the company, whilst to minimize variety to customers.