2 A tour operator specialising in holidays for young people is concerned about the quality of service

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2 A tour operator specialising in holidays for young people is concerned about the quality of service provided. Each month the marketing manager reports on the number of complaints received. How could this be better reported to help the fi rm improve its service?

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Service Operations Management Improving Service Delivery

ISBN: 9780273740483

4th Edition

Authors: Robert Johnston, Graham Clark, Michael Shulver

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