2. In a generic new product development process, the phase zero is: (a) Project and product definition

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2. In a generic new product development process, the phase zero is:

(a) Project and product definition

(b) Concept design and selection

(c) Developing alternative designs and selection

(d) Development and pre-product

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Production And Operations Management

ISBN: 9780071077927

1st Edition

Authors: McGraw-Hill Education India

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