2 Think about the last time you used a high-touch service such as a clinic, a hotel,...

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2 Think about the last time you used a ‘high-touch’ service such as a clinic, a hotel, or a restaurant. Sketch the service process, and try to determine which elements were subject to high levels of control. Were there any elements of the service that were not subject to control, but should have been? Why was this so?

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Related Book For  book-img-for-question

Service Operations Management Improving Service Delivery

ISBN: 9780273740483

4th Edition

Authors: Robert Johnston, Graham Clark, Michael Shulver

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