2. What are the major strategies adopted by the management of Sky Shopping? Sky Shopping is one of the world's leading digital entertainment providers, and is South Asia's largest digital television platform. The contact centre staff plays a vital role in the business as they are at the frontline of the company's image. Sky Shopping is having 27,000 contact centre staff. They worked hard for the com- pany, but the sale is not upto the level expected by the management. Company's Vision Vision is a web-based staff incentive system, created and managed by Sigmer Technologies, that allows Sky Shopping to manage the incentive distribution system of over 27,000 contact centre staff, rewarding them for achievements in learning and productivity. The system, which allows Campaign Managers to create custom incentive campaigns targeting all or specific segments of staff, includes fun and learning activities, together with an integral e-shop and fulfillment. Incentive scheme to improve productivity and motivation The Vision Staff Incentive Scheme has become a key part of the daily routine for most of Sky Shopping's 27,000 contact centre staff. Each day, they access the scheme website to check their personal accounts and to discover the latest incentives that are available. Through this interaction, they are regularly exposed to positive and motivational messages that are generated by the many incentive campaigns that run through- out the year